Development status of juice production line
Fruit production in the fruit juice industry, since 1980, because of the central and local governments pay attention to, our country has introduced good fruit species, popularize advanced fruit cultivation skills, expand the fruit cultivation area, fruit output get progress year by year, by 1999 fruit cultivation area of 31.3% of all international, The total output value of fruit accounted for 14% of the total output value of fruit in the world, reaching 62.376 million tons, ranking the first in the world, during which apple, pear is the first in the world, and the output value of citrus is second only to Brazil and the United States, ranking the third. Abundant fruit resources provide material guarantee for the development of juice processing industry in China.
From 1990 onwards, China's fruit juice industry accelerated development period, the output value of fruit juice drinks increased year by year, to 1999, China's total output value of fruit juice drinks reached 1.5 million tons. In 1995, China's fruit and vegetable juice processing enterprises have 1237, to this year's fruit and vegetable juice processing enterprises have far exceeded this figure. China has introduced advanced juice production and processing lines from Switzerland, Germany, Italy, France, the United States, Finland, Japan and other countries successively, during which there are more than 90 concentrated juice production lines, nearly 160 TetraPak production lines, more than 10 Combibloc production lines and many cans, PET lines and glass bottles. During the apple concentrate juice production line 70. There are about 20 production lines for concentrated citrus juice, pineapple juice and other concentrated juice.
At present, most of the concentrated juice in Our country is made of aluminum foil aseptic bags, such as concentrated apple juice. And the frozen concentrated orange juice mostly chooses the iron bucket lined with polyethylene bag. In the fruit juice market of China, the packaging of direct drinking fruit juice and fruit juice beverage basically exists in four forms: metal cans, paper packaging, three-cap glass bottles and PET bottles. In the process of juice processing and production, generally choose hot filling, cold filling and aseptic filling three methods.
There are three main factors of fruit juice production in China:
The material elements
Because fruit trees can not meet the demand of processing, the formation of material problem has always troubled the processing enterprises. As long as the suitable processing, high quality juice can be processed with fruit juice products. Fruit juice processing industry of our country is in the fruit cultivation industry rapid development, on the basis of fruit to sell fruit is difficult to carry out, fresh pin fruit after the rest of the fruit juice processing and consumption, but fresh pin fruit and juice with fruit to the requirement of the material is different, so the processing of fruit juice is difficult to satisfied with market requirements, such as the production of apple juice with low acidity of apple, Orange juice processing with less orange, bitter taste, high acidity, and foreign processing enterprises have special for processing fruit material base.
Skills shortage
Due to the continuous expansion of the market demand, the production power of enterprises has high requirements, so many beverage enterprises have upgraded their own juice drink production line equipment, or add juice drink production line, which also provides space for juice drink production line manufacturers. But if foreign advanced fruit juice beverage production line skills than we distance is very significant, this requires that we constantly tinkering with their own skills to qualify, as long as when skills can be satisfied with enterprise's demand, we can place in high-end market, packaging machinery is also facing the same problem.
Few independent brands
In fact, most of the juice we buy on the market is foreign brands, or domestic brands bought by foreign countries. There are many enterprises producing juice drinks in Our country, but there are few good brands. Basically, many enterprises become OEM of foreign brands. Brand civilization is the soul of products, how to run their own brand to establish a significant image, is our fruit and vegetable enterprises need to learn. It is understood that fruit and vegetable beverage market is still short of strong leadership brands. According to the relevant data, fruit and vegetable juice shopping mall ranked the top ten brands did not have a comprehensive market share of more than 20%, and the same beverage occupation bottled drinking water, carbonated drinks, shopping mall concentration is much higher, the first three leading brand market share is significantly higher than other brands. The absence of leading brands means that there is plenty of room for brands to develop, and once they win in the fruit and vegetable juice industry, they can gain more market share.
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